CRM Lead – 12-Month Contract
Hybrid (2-3 days onsite) | Dublin 1
We are urgently seeking a seasoned CRM Lead for a highly regarded national organisation on a 12-month fixed-term contract covering a maternity leave contract.
About the Role
Reporting to the Director of CX & Marketing, you will build upon a well-established foundation to refine and lead the customer engagement approach. Your focus will be on collaborating closely with technology teams to harness data and insights, developing a unified customer view that drives more targeted, personalised CRM campaigns.
You’ll lead the CRM function, ensuring data-driven decisions are embedded across campaigns and programmes. Managing the CRM budget and aligning strategies with broader business goals will also be part of your remit.
Key Responsibilities
- Enhance the existing customer engagement strategy to fuel brand growth, attract new clients, increase product adoption, and retain loyal customers
- Lead the development of a Single Customer View by working cross-functionally, supporting both B2B and B2C segments
- Design and implement customer contact strategies focused on retention marketing to boost purchase frequency and value
- Oversee multi-channel engagement platforms including email, SMS, push notifications, direct mail, and outbound calls
- Utilise predictive analytics to optimise CRM campaigns using integrated internal and external data sources
- Own retention and cross-sell sales metrics, particularly within the retail segment
- Lead and develop a small CRM team
- Champion company values through everyday work and interactions
Who We’re Looking For
- At least 5 years’ experience in a senior CRM or customer loyalty role, ideally within telecommunications, financial services, utilities, or another regulated sector
- Strong experience with marketing automation platforms (e.g., Oracle Eloqua, Microsoft Dynamics, Adobe) and multi-channel communication methods
- Sound knowledge of data protection and marketing regulations including GDPR and e-Privacy Directive
- Proactive, self-driven with excellent project management and stakeholder collaboration skills
- Hands-on experience partnering with technology or data teams to build unified customer data platforms
- Curiosity about emerging technologies such as AI and how they can be leveraged in CRM
- Strong understanding of customer retention value drivers and demonstrated empathy for customers
- Experience with Google Analytics is a plus
Why Join?
- Competitive salary and comprehensive benefits package
- Hybrid working arrangement in a central Dublin 1 location
- Be part of an organisation undergoing major transformation with a customer-centric focus
- Join a motivated and supportive team culture
- Access to wellbeing initiatives and employee support programmes
This position is ideal for a senior-level CRM professional with a background in telecommunications, financial services, utilities, or other heavily regulated industries. You will play a pivotal role in advancing the company’s customer engagement strategy during a key period of transformation.
This is an urgent fill position. So, if you have a passion for driving impactful CRM strategies in a regulated environment, we would love to hear from you. Please send your CV to Áine in Lex Consultancy.